When Rebecca Abigail began working with the now-infamous Tinder, it was little more than an idea. Today it’s a category-defining brand, the world’s biggest dating app, and continues to pave the way as a digital dating trailblazer.
Running the UK press office and all its campaigns from profiling senior executive members to positioning global sponsorships, we partnered directly with Tinder’s HQ in LA to oversee the launch on this side of the pond.
At the cornerstone of our activities was a partnership with Cosmopolitan magazine that run for two consecutive years to reveal the “Most Right Swiped” users on the platform. The multi-page feature was accompanied by videos and events, and became a signature campaign for the brand. The activation received widespread global coverage, including primetime TV slots, and was emulated in various other markets.