The Dots

The brief:

Raise the profile of a creatively-led alternative to LinkedIn within its target audience

 

The plan:

Create for the creatives: Craft a compelling PR campaign for the definitive creative professional network.

 

The objective:

The Dots is a creative alternative to LinkedIn and the professional network of choice for the future workforce of ‘no-collar’ professionals. Rebecca Abigail worked with its founder Pip Jamieson to champion its audience of creators, creatives and freelancers, generating widespread coverage for The Dots.

 

Securing multiple opportunities for Pip around creativity, diversity and career choices, (three main pillars of the brand), RA was able to form a compelling press narrative for The Dots.

 

Through this, Rebecca Abigail has secured ongoing feature pieces for Pip and The Dots in the likes of The Times, The Daily Telegraph, Evening Standard, Cosmopolitan, Marie Claire, Design Week and many more.