The brief:

Position onefinestay as the connoisseurs of high-end travel


The plan:

A transformed social media strategy to increase brand awareness and improve perception.


The project:

Rebecca Abigail’s in-house social media team created a bespoke social content strategy for onefinestay, driven by consumer insights and spanning lifestyle-friendly social channels like Facebook, Instagram and Pinterest. The strategy is still being delivered in partnership with onefinestay’s in-house social media team, with Rebecca Abigail acting as retained consultants.