The brief:

Launch the world’s first flying taxi


The plan:

For a launch guaranteed to make history, we wanted to lay the strongest foundations possible for an unforgettable take-off.


The project:

The Lilium Jet is the world’s first all-electric vertical take-off and landing jet (eVTOL) of its kind, and they plan to come to the market as a flying taxi service bookable through a smartphone app. For what is sure to be a history-making launch, Lilium approached Rebecca Abigail to handle the strategy, branding and communications surrounding the project.


Our aim was to raise Lilium’s company profile, positioning them as pioneers in the eVTOL space. A meticulous brand identity and strategy was created to do this history-making company justice and build credibility ahead of the launch.


To date, Rebecca Abigail has secured national and international coverage across business, tech, design, aviation and auto publications, as well as daily newspapers and newswires with global reach for Lilium’s upcoming announcements.


News of Lilium’s impressive $90million worth of investment was proliferated by Rebecca Abigail, with the announcement covered by top-tier international publications including The New York Times, Forbes, CNN and BBC, positioning Lilium as the leader in the eVTOL race.


Watch this space for take-off…