Social Chain Group

The brief:

Help a group of innovative, young digital entrepreneurs take their business to the next level


The plan:

A PR campaign that focuses on credibility and perception for an agency that’s serious about social media.


The outcome:

Social Chain Group is an award-winning international social marketing agency and publisher. They own more than 200 digital communities with a combined monthly reach of more than 10 billion millennial and Gen-Z users.


As a pioneering digital agency, they came to us to help take their profile to the next level by telling the story of their agency and its founder, Steven Bartlett. We raised their credibility through in-depth features in the likes of The Telegraph, Evening Standard, The Guardian, The Observer, and many more.


Profiling both the 25-year-old entrepreneur and the workings of the social first marketing agency and social media publishing house, Rebecca Abigail has played a key role in positioning the Social Chain Group as one of the most exciting companies of its kind today.


The team has assisted in championing some of the Social Chain Group’s other impressive leaders, such as co-founder Hannah Anderson, who secured a place in Vogue’s 25 most influential women, which Rebecca Abigail’s team jumped on as an opportunity to secure interview features with top-tier national newspapers. Rebecca Abigail then placed Hannah in features in The Guardian, the Independent and The Daily Telegraph.


The brief:

Raise awareness of the online florist by increasing their founder’s profile


The plan:

Carve out a unique voice on female empowerment in branding, led by Floom’s founder Lana Elie.


The project:

Floom is an online flower marketplace turning the floristry industry on its head for the digital age. They approached Rebecca Abigail to secure press coverage for their founder Lana Elie, wanting to position her as a key voice in the digital and entrepreneurship spaces, raising awareness of the business as a secondary outcome.


In a short few months, Rebecca Abigail secured high-profile pieces for Lana in a variety of top-tier publications including The Daily Telegraph, Stylist and HuffPost. We honed in on the female empowerment Lana drew on to create her innovative brand to provide a fresh new angle, delivering strong coverage results in relevant titles.


Rebecca Abigail simultaneously ensured that Floom and Lana were a part of continuous conversations in UK press, securing coverage in high circulation media outlets such as the Metro and MailOnline, using the Royal Wedding story as a hook.

The Dots

The brief:

Raise the profile of a creatively-led alternative to LinkedIn within its target audience


The plan:

Create for the creatives: Craft a compelling PR campaign for the definitive creative professional network.


The objective:

The Dots is a creative alternative to LinkedIn and the professional network of choice for the future workforce of ‘no-collar’ professionals. Rebecca Abigail worked with its founder Pip Jamieson to champion its audience of creators, creatives and freelancers, generating widespread coverage for The Dots.


Securing multiple opportunities for Pip around creativity, diversity and career choices, (three main pillars of the brand), RA was able to form a compelling press narrative for The Dots.


Through this, Rebecca Abigail has secured ongoing feature pieces for Pip and The Dots in the likes of The Times, The Daily Telegraph, Evening Standard, Cosmopolitan, Marie Claire, Design Week and many more.


The brief:

Raise the profile of an exciting new app and its inspiring founder


The plan:

Two strands of PR activity to put the brand and its face, Michelle Kennedy, at the centre of relevant conversations


The project:

Peanut is a social networking app for mothers that’s relatable, real and useful. The business came to Rebecca Abigail to ask for help with two activities: raising their profile within their target audience and positioning the app’s founder, Michelle Kennedy, as a leading female CEO and thought leader in tech entrepreneurship.


By monitoring the news agenda and conversations taking place in relevant communities, Rebecca Abigail secured timely, meaningful coverage for the app in lifestyle media, the news agenda and business pages. Press landed in top-tier publications across a range of topics to tick off both objectives in a single campaign. Today, the app has more than 500,000 members and Michelle is recognised as a source of leading commentary on topics from parenting to entrepreneurship and female leadership.


The brief:

Position onefinestay as the connoisseurs of high-end travel


The plan:

A transformed social media strategy to increase brand awareness and improve perception.


The project:

Rebecca Abigail’s in-house social media team created a bespoke social content strategy for onefinestay, driven by consumer insights and spanning lifestyle-friendly social channels like Facebook, Instagram and Pinterest. The strategy is still being delivered in partnership with onefinestay’s in-house social media team, with Rebecca Abigail acting as retained consultants.


The brief:

Launch the world’s first flying taxi


The plan:

For a launch guaranteed to make history, we wanted to lay the strongest foundations possible for an unforgettable take-off.


The project:

The Lilium Jet is the world’s first all-electric vertical take-off and landing jet (eVTOL) of its kind, and they plan to come to the market as a flying taxi service bookable through a smartphone app. For what is sure to be a history-making launch, Lilium approached Rebecca Abigail to handle the strategy, branding and communications surrounding the project.


Our aim was to raise Lilium’s company profile, positioning them as pioneers in the eVTOL space. A meticulous brand identity and strategy was created to do this history-making company justice and build credibility ahead of the launch.


To date, Rebecca Abigail has secured national and international coverage across business, tech, design, aviation and auto publications, as well as daily newspapers and newswires with global reach for Lilium’s upcoming announcements.


News of Lilium’s impressive $90million worth of investment was proliferated by Rebecca Abigail, with the announcement covered by top-tier international publications including The New York Times, Forbes, CNN and BBC, positioning Lilium as the leader in the eVTOL race.


Watch this space for take-off…


The brief:

Bring a beautiful photographic identity to Skinade’s next-generation anti-ageing collagen drink


The plan:

Create a suite of photographic assets that would a) make Skinade’s products desirable and b) demystify the innovative new format of drinkable skincare.


The project:

Skinade is a skin-enhancing supplement drink which is clinically proven to work from within to increase skin’s hydration and radiance, reduce the appearance of fine lines and wrinkles, and increase suppleness.


Skinade wanted a suite of visual assets as compelling as their scientific results to bring the product to life and make it memorable within a crowded beauty and wellness market. It was also important to bring the concept to life, as the idea of drinkable skincare was a new one on most consumers.


The Rebecca Abigail team developed a photography concept putting where beautiful skin became the star of the show to visually communicate the benefit of drinking Skinade and show the product in use. The team scouted a range of models and selected a minimalistic studio location to bring a fresh, millennial-friendly spin to the photography.


The team produced more than 500 photos, which are being rolled out across Skinade’s digital channels.



Photographer: Michael Palmer

Hair & Make-up Artist: Gemma Stafford


When Rebecca Abigail began working with the now-infamous Tinder, it was little more than an idea. Today it’s a category-defining brand, the world’s biggest dating app, and continues to pave the way as a digital dating trailblazer.


Running the UK press office and all its campaigns from profiling senior executive members to positioning global sponsorships, we partnered directly with Tinder’s HQ in LA to oversee the launch on this side of the pond.


At the cornerstone of our activities was a partnership with Cosmopolitan magazine that run for two consecutive years to reveal the “Most Right Swiped” users on the platform. The multi-page feature was accompanied by videos and events, and became a signature campaign for the brand. The activation received widespread global coverage, including primetime TV slots, and was emulated in various other markets.