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Volkswagen invested $300 million into global black taxi app Gett, thrusting the former start-up into the global spotlight. It was imperative that the coverage contained the message that The Volkswagen Group made the investment as part of its strategy to generate a substantial share of its future sales revenue from new business models focused on mobility services. Press coverage needed to promote the positive move forward for both companies serving as the foundation for the operation of on-demand autonomous cars and bringing Gett’s total funding to over $520 million.