Floom

The challenge

In 2018, Floom, an online floral marketplace, had recently launched and was looking to raise their profile and establish themselves as the go-to platform for same day and next day floral delivery from independent London-based florists.

The strategy

At the time, the upcoming Royal Wedding between Prince Harry and Meghan Markle was one of the most talked-about topics in the country and internationally. Given the immense media interest in their nuptials, we jumped on the opportunity to establish Floom as a leader in their industry with a two-pronged strategy.

Ahead of the Royal Wedding, we put Lana Elie, CEO and co-founder of Floom forward to lifestyle outlets who were actively covering the event on the day, including The Sun, The Daily Mail and The Mirror to comment on the symbolism and meaning behind Meghan Markle’s bouquet the moment it was sighted.

The day after the Royal Wedding, we announced that brides-to-be would be able to purchase their very own ‘Meghan Markle’ bouquet replica from the Floom website.

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The results

We garnered over 22 pieces of coverage in top-tier titles in the UK and abroad like The Express, House Beautiful, The Sun and Metro reaching over 839 million people – firmly establishing Floom in the hearts and minds of people all over the world.