Case Studies

From the OG dating app Tinder and social-network-for-mamas Peanut, to luxury’s answer to AirBnB One Fine Stay and digital florists Floom, we’ve got heaps of success stories to share. Here are some of the brands we’ve been working with.


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When Rebecca Abigail began working with the now-infamous Tinder, it was little more than an idea. Today it’s a category-defining brand, the world’s biggest dating app, and continues to pave the way as a digital dating trailblazer.   Running the UK press office and all its campaigns from profiling senior executive members to positioning global […]


The brief: Bring a beautiful photographic identity to Skinade’s next-generation anti-ageing collagen drink   The plan: Create a suite of photographic assets that would a) make Skinade’s products desirable and b) demystify the innovative new format of drinkable skincare.   The project: Skinade is a skin-enhancing supplement drink which is clinically proven to work from […]


The brief: Launch the world’s first flying taxi   The plan: For a launch guaranteed to make history, we wanted to lay the strongest foundations possible for an unforgettable take-off.   The project: The Lilium Jet is the world’s first all-electric vertical take-off and landing jet (eVTOL) of its kind, and they plan to come […]


The brief: Position onefinestay as the connoisseurs of high-end travel   The plan: A transformed social media strategy to increase brand awareness and improve perception.   The project: Rebecca Abigail’s in-house social media team created a bespoke social content strategy for onefinestay, driven by consumer insights and spanning lifestyle-friendly social channels like Facebook, Instagram and […]


The brief: Raise the profile of an exciting new app and its inspiring founder   The plan: Two strands of PR activity to put the brand and its face, Michelle Kennedy, at the centre of relevant conversations   The project: Peanut is a social networking app for mothers that’s relatable, real and useful. The business […]

The Dots

The brief: Raise the profile of a creatively-led alternative to LinkedIn within its target audience   The plan: Create for the creatives: Craft a compelling PR campaign for the definitive creative professional network.   The objective: The Dots is a creative alternative to LinkedIn and the professional network of choice for the future workforce of […]


The brief: Raise awareness of the online florist by increasing their founder’s profile   The plan: Carve out a unique voice on female empowerment in branding, led by Floom’s founder Lana Elie.   The project: Floom is an online flower marketplace turning the floristry industry on its head for the digital age. They approached Rebecca […]

Social Chain Group

The brief: Help a group of innovative, young digital entrepreneurs take their business to the next level   The plan: A PR campaign that focuses on credibility and perception for an agency that’s serious about social media.   The outcome: Social Chain Group is an award-winning international social marketing agency and publisher. They own more […]