The brief:

Launch the world’s first flying taxi


The plan:

For a launch guaranteed to make history, we wanted to lay the strongest foundations possible for an unforgettable take-off.


The project:

The Lilium Jet is the world’s first all-electric vertical take-off and landing jet (eVTOL) of its kind, and they plan to come to the market as a flying taxi service bookable through a smartphone app. For what is sure to be a history-making launch, Lilium approached Rebecca Abigail to handle the strategy, branding and communications surrounding the project.


Our aim was to raise Lilium’s company profile, positioning them as pioneers in the eVTOL space. A meticulous brand identity and strategy was created to do this history-making company justice and build credibility ahead of the launch.


To date, Rebecca Abigail has secured national and international coverage across business, tech, design, aviation and auto publications, as well as daily newspapers and newswires with global reach for Lilium’s upcoming announcements.


News of Lilium’s impressive $90million worth of investment was proliferated by Rebecca Abigail, with the announcement covered by top-tier international publications including The New York Times, Forbes, CNN and BBC, positioning Lilium as the leader in the eVTOL race.


Watch this space for take-off…


The brief:

Bring a beautiful photographic identity to Skinade’s next-generation anti-ageing collagen drink


The plan:

Create a suite of photographic assets that would a) make Skinade’s products desirable and b) demystify the innovative new format of drinkable skincare.


The project:

Skinade is a skin-enhancing supplement drink which is clinically proven to work from within to increase skin’s hydration and radiance, reduce the appearance of fine lines and wrinkles, and increase suppleness.


Skinade wanted a suite of visual assets as compelling as their scientific results to bring the product to life and make it memorable within a crowded beauty and wellness market. It was also important to bring the concept to life, as the idea of drinkable skincare was a new one on most consumers.


The Rebecca Abigail team developed a photography concept putting where beautiful skin became the star of the show to visually communicate the benefit of drinking Skinade and show the product in use. The team scouted a range of models and selected a minimalistic studio location to bring a fresh, millennial-friendly spin to the photography.


The team produced more than 500 photos, which are being rolled out across Skinade’s digital channels.



Photographer: Michael Palmer

Hair & Make-up Artist: Gemma Stafford


When Rebecca Abigail began working with the now-infamous Tinder, it was little more than an idea. Today it’s a category-defining brand, the world’s biggest dating app, and continues to pave the way as a digital dating trailblazer.


Running the UK press office and all its campaigns from profiling senior executive members to positioning global sponsorships, we partnered directly with Tinder’s HQ in LA to oversee the launch on this side of the pond.


At the cornerstone of our activities was a partnership with Cosmopolitan magazine that run for two consecutive years to reveal the “Most Right Swiped” users on the platform. The multi-page feature was accompanied by videos and events, and became a signature campaign for the brand. The activation received widespread global coverage, including primetime TV slots, and was emulated in various other markets.